Campaign Team Development
Building high-performing, resilient teams for winning campaigns.
Behind every winning campaign is a strong, aligned team, and we partner with candidates and campaign managers to develop the leaders who make that possible. Our coaching helps to prepare and support candidates and campaign leaders to grow as individuals, lead people well, and build teams able to withstand the stress of campaign life. The result is stronger alignment, clearer communication, and a greater capacity to win, now and in the long term. This work is an investment not just in one cycle, but in the future of the movement.
Stacy and Jenna have coached senior leaders in the 2020 Biden for President and 2024 Harris for President teams, at the DNC, the DSCC, the DCCC, the ASDC, Blue Leadership Collaborative, Fair Fight, Empower Project, EMILYs List, Planned Parenthood, Communication Workers of America, and more.
The Challenge
Campaign life moves fast. Without intentional support, even the strongest teams can lose clarity and connection. The same pressures that drive performance can also drive burnout. When every day feels urgent, teams stop growing and start just surviving.
Our Theory of Change
When teams slow down to invest in self-awareness, relationship-building, and building intentional team culture, they create a foundation for sustained collaboration and shared success. Change begins when we create space to pause, reflect, and rebuild together - because alignment and resilience don’t happen by accident.
Our Work Plan
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This phase sets the foundation. We work with state leadership to clarify goals, identify participants, and align on how development will fit into the campaign’s rhythm. Early relationship-building ensures shared ownership and clarity from the start. We’ll engage in:
Conversation to support program setup (clarifying expectations, roles, routines);
Development of individual and team-level culture goals.
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This phase focuses on moving from self-awareness to shared awareness and building a collective team culture. Teams come together in person to connect and define how they want to lead and work together. Leaders clarify their values, communication norms, and collective commitments for the months ahead. During this phase, we’ll:
Begin 1:1 coaching;
Facilitate a team retreat focused on values-based culture-building;
Provide team coaching as needed / requested.
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As your team scales, this phase supports long-term effectiveness. Through coaching, we focus on reinforcing healthy habits, deepening collaboration, and strengthening resilience so your team can adapt, communicate, and stay aligned through the inevitable ups and downs ahead. We’ll also initiate a 360° check-in to capture progress and identify necessary changes in our own process to be sure you’re getting what you need. During this phase, we will:
Continue 1:1 coaching;
Facilitate a mid-point retreat as needed.
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As campaign intensity increases, ongoing coaching and targeted team sessions help you stay centered, adaptive, and connected. This phase sustains learning, helps manage stress, and keeps team culture aligned under pressure by supporting the individuals within the system. We’ll continue:
1:1 coaching;
Support for closing the cycle.
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In the final stretch, we help leaders reflect on accomplishments, navigate transitions, and carry forward lessons learned. The close-out retreat and coaching sessions focus on resilience, closure, and preparing for what comes next, both personally and organizationally. We’ll:
Use what resonates from the End-of-Cycle Transition Playbook to take your team through a closing process;
Close our 1:1 coaching relationships;
Facilitate a closing retreat.
What Campaign Leaders Say About Working With Us
“Jenna provided exceptional leadership coaching during my campaign for the New York State Assembly. Her guidance not only bolstered my confidence but also pushed me to make the tough decisions that were crucial for my campaign’s success… Her ability to challenge me constructively and her dedication to my growth were invaluable… I couldn’t recommend her coaching services more highly to anyone looking to enhance their leadership skills….”
“It was helpful during really tough moments when my emotional intelligence felt drained to have someone to gut check my instincts with… Jenna’s coaching was the support I needed to get comfortable with how I was approaching some really tough moments last election cycle. So grateful for her support!”
“I worked with Jenna during a critical and transitional time in my career. Jenna has been able to create space for me, as a mother with a full-time career, to: figure out my career goals, understand how to connect them with my current role, and be able to translate it into action to better advocate for myself. She sees the whole person, which allowed for meaningful conversations which equated to better outcomes for me personally and professionally. She creates power in the spaces of doubt. As a mother herself, she has beautifully shared in my journey to owning my story and feeling empowered as a professional.”
“1:1 coaching has helped me through moments when I needed to coach staff but was too exhausted to think clearly. The impact on my team has been significant.”
“I loved working with Stacy. I’m... invested in my career and want to make the right decisions. Coaching helped me refine what is the best path forward… even though I’m in a career field that doesn’t necessarily have a clear trajectory/path… I had been focused on pursuing things I thought I ‘should’ do but with Stacy’s help and consistent check-ins I was able to ascertain what I truly want out of my career and I’m coming out of this with a clear direction forward. ”
Ready to Build a Team That Wins—and Endures?
Let’s co-create the systems and culture your campaign needs to thrive.