Campaign Team Development

Building high-performing, resilient teams for winning campaigns.

Behind every winning campaign is a strong, aligned team, and we partner with candidates and campaign managers to develop the leaders who make that possible. Our coaching helps to prepare and support candidates and campaign leaders to grow as individuals, lead people well, and build teams that can withstand the stress of campaign life. The result is stronger alignment, clearer communication, and a greater capacity to win, now and in the long term. This work is an investment not just in one cycle, but in the future of the movement.

Stacy and Jenna have coached and developed senior leaders in the 2020 Biden for President and 2024 Harris for President teams, at the DNC, the DSCC, the DCCC, the ASDC, Blue Leadership Collaborative, Fair Fight, Empower Project, EMILYs List, Planned Parenthood, Communication Workers of America, and more.

 

The Challenge

Campaign life is intense. Candidates and leaders are tasked with juggling:

  • Rapid team growth and unclear accountability

  • Internal conflict and burnout

  • External pressure from fast news cycles and systemic injustice

  • A lack of time to pause, reflect, or grow

Even the most talented teams need support to stay aligned and resilient.

Our Theory of Change

When teams invest in self-awareness, relationship-building, and building intentional team culture, they create a foundation for sustained collaboration and shared success.

Our Work Plan

  • We start by grounding the candidate and / or the campaign leaders in self-awareness and leadership purpose. We build trust, introduce shared language, and lay the foundation for how your team will grow and work together. We engage in:

    • Weekly one on one coaching for key leaders

    • Team kickoff session

    • PRISM personality assessments

  • This phase focuses on moving from self-awareness to shared awareness. We help your core leadership team define how you’ll work together by building interpersonal trust, articulating your team’s values, and setting the tone for culture across the campaign. We’ll engage in:

    • Continued coaching

    • Full-team retreat

    • Emotional intelligence + values-based culture-building

    • Findings + recommendations

  • As your team scales, this phase supports long-term effectiveness. We focus on reinforcing healthy habits, deepening collaboration, and strengthening resilience—so your team can adapt, communicate, and stay aligned through the inevitable ups and downs of campaign life. We engage in:

    • Continued coaching

    • Onboarding interviews + team surveys

    • Goal-setting workshops

    • Learning sessions + open office hours

  • Building from the End-of-Cycle Transition Playbook, we take your team through a closing process that honors their efforts and future endeavors. As the campaign winds down, we support your team in reflecting, honoring what was built, and preparing for what’s next. Through closure sessions and individual coaching, we help leaders transition with clarity—and carry forward the lessons from this cycle into the future:

    • Coaching for next steps

    • Wrap-up session to support transitions and closure

What Campaign Leaders Say About Working With Us

“Jenna provided exceptional leadership coaching during my campaign for the New York State Assembly. Her guidance not only bolstered my confidence but also pushed me to make the tough decisions that were crucial for my campaign’s success… Her ability to challenge me constructively and her dedication to my growth were invaluable… I couldn’t recommend her coaching services more highly to anyone looking to enhance their leadership skills….”
— Eli Northrup, Candidate for NY State Assembly
“It was helpful during really tough moments when my emotional intelligence felt drained to have someone to gut check my instincts with… Jenna’s coaching was the support I needed to get comfortable with how I was approaching some really tough moments last election cycle. So grateful for her support!”
— Anna Breedlove, Harris for President
“I worked with Jenna during a critical and transitional time in my career. Jenna has been able to create space for me, as a mother with a full-time career, to: figure out my career goals, understand how to connect them with my current role, and be able to translate it into action to better advocate for myself. She sees the whole person, which allowed for meaningful conversations which equated to better outcomes for me personally and professionally. She creates power in the spaces of doubt. As a mother herself, she has beautifully shared in my journey to owning my story and feeling empowered as a professional.”
— Paola Marquez, Fair Fight
“1:1 coaching has helped me through moments when I needed to coach staff but was too exhausted to think clearly. The impact on my team has been significant.”
— Amanda Brink, Executive Director, Empower Project
“I loved working with Stacy. I’m... invested in my career and want to make the right decisions. Coaching helped me refine what is the best path forward… even though I’m in a career field that doesn’t necessarily have a clear trajectory/path… I had been focused on pursuing things I thought I ‘should’ do but with Stacy’s help and consistent check-ins I was able to ascertain what I truly want out of my career and I’m coming out of this with a clear direction forward. ”
— Ashley Wolsefer, Campaign Manager for Democrats

Ready to Build a Team That Wins—and Endures?

Let’s co-create the systems and culture your campaign needs to thrive.